Working on a landing page for a heating business
I have been copywriting for unusual companies for a while now. I enjoyed writing, in addition to one of the topics I had come to love in addition to show interest in was heating equipment. My boss commanded that I write a landing page copy for the largest heating companies in the country. Some keywords had to be in the article, including heating maintenance in addition to Heating, Ventilation as well as A/C installation. Even though I had heard a lot about the corporation, I did due diligence in researching more about it. I discovered that the business was the mother of numerous heating dealerships in the country. They also had a particular apprentice program for training their Heating, Ventilation as well as A/C professionals. The program produced highly qualified heating servicemans in the industry. The business was looking to advertise the new control unit in the market, one of the top brands introduced this heating unit in addition to distributed it to multiple heating dealers in the country. The landing page was to advertise the new unit to our shoppers. The copy is needed to show the product’s benefits, including that it is compatible with most electric boilers in addition to fireplaces in the heating industry. The document was 760 words, in addition to I would have a call to action for the shoppers redirecting them to purchase the unit from them. The research took me a week, in addition to the article took about three mornings. I showed my engineer neighbor when she came to change my heater’s air filters… Having had a heating maintenance job of six years, she provided the article a thumbs up. The business enjoyed the copy; after a few corrections, they posted it on their website. After that article, I got numerous referrals that put my name on the top of the heating industry’s radar.