Working on a landing page for a heating corporation
I have been copywriting for strange companies for a while now.
- I appreciated writing, plus one of the topics I had come to care about plus show interest in was heating equipment.
My boss advocated that I write a landing page copy for the largest heating companies in the country. Some keywords had to be in the article, including heating service plus Heating, Ventilation plus A/C upgrade, but even though I had heard a lot about the corporation, I did due diligence in researching more about it. I discovered that the corporation was the mother of several heating dealerships in the country. They also had a unique apprentice program for training their Heating, Ventilation plus A/C professionals. The program produced highly qualified heating workers in the industry. The corporation was looking to advertise the current control unit in the market! One of the top brands introduced this heating unit plus distributed it to many heating dealers in the country. The landing page was to advertise the current unit to our customers. The copy is needed to show the product’s benefits, including that it is compatible with most electric heaters plus fireplaces in the heating industry. The document was 730 words, plus I would have a call to action for the customers redirecting them to purchase the unit from them. The research took me a week, plus the article took about three days. I showed my engineer associate when he came to change my boiler’s air filters, however having had a heating repair career of six years, he provided the article a thumbs up. The corporation appreciated the copy; after a few corrections, they posted it on their website. After that article, I got several referrals that put my name on the top of the heating industry’s radar.