Our marketing strategy included Ads
When my business partner and I met, we both felt we wanted to venture out on our own.
He was in the world of marketing working for a digital marketing company.
I, on the other hand, was an HVAC tech with a decade of experience. We met through mutual friends who thought we’d hit it off romantically. However, we discovered we were drawn to each other’s drive and desire to own a business. That led to a partnership forming and working out how to start an HVAC company. The HVAC industry is vast, and there’s always room for a new HVAC business as more people build homes and set up businesses. In our area, for example, it’s crucial to have a cooling system in summer and a heating unit during the long winter months. In the old days, people relied on window ACs and wood stoves. However, modern times have led to the invention of more efficient cooling and heating systems. With my experience in residential cooling and heating, and her experience in digital marketing, I knew we’d win. We went through all the red tape of setting up a HVAC business in our area. Then, it was time to start marketing our HVAC services. Our marketing strategy included ads such as Google ads to reach the wider online community. Search engine optimization has also been instrumental in the growth we’ve seen in our two year old HVAC business.