Why would I advertise my HVAC company on Facebook?

My brother told me I was missing out on a lot of business because I would use Facebook to advertise our HVAC company.

We may have been partners, but I didn’t want to talk about using any kind of social media, let alone using Facebook. I still blamed facebook for my wife leaving me. My brother told me she left because I loved our HVAC company more. He may have been right, but no one wants to blame themselves when their marriage breaks up. A part of me knew different, but I couldn’t understand why I would advertise my HVAC company on Facebook? He told me that people see ads and they associate with them. The online marketer could create an ad on all the social media websites that have people in our area. The ad would lead them directly to our website. They could check out the FAQs, go through our resources and hopefully sign up for information, or a free service on their HVAC equipment. We offered to do free inspections and estimates on any part of their HVAC system. I was still skeptical, but I told him to contact the online marketing expert and see what he recommended. It took about a week before we got our first contact from someone who clicked on our ad. My brother went out and did a complete inspection on their HVAC system and made suggestions. They have since become long-time customers. Maybe advertising the HVAC company on social media isn’t as bad as I thought. Over the first year, we gained more than 20 new customers.
PPC